Monday, 6 July 2015

What is Nofollow And Dofollow links [SEO STUDY]

Posted by Anshul Katiyar
Whenever we talk about SEO ( Search Engine Optimization ), we get to know about some simpler words like noindex, doindex , nofollow, dofollow and some more. They all are one of most important links to understanding SEO ( Search Engine Optimization ). In post post I would like to tell you about each and every important information about Nofollow and Dofollow links. I know that newbie blogger does not know about important facts of SEO, so here I will clear about the importance of Nofollow and Dofollow links in your post.

Actually Nofollow mean an HTML attribute value which is used to tell search engines bots that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is used to make you post content high quality or to cure you content to be search engine spam, this help to improve the quality of search engine results and preventing your content consider as spamdexing. This is a concept introduced by Matt Cutts and Jason Shellen in the year 2005.

Difference between Nofollow and Dofollow Links.

Nofollow links are those who does not attributes search engine bots  which does not give permission to follow link. This correctly means that If blogger do Nofollow link then it does not pass through link juice and does not impact on your SEO, only human can identify links, so if you does not want to pass link from link juice then do Nofollow.

 Example of Nofollow Link:

<a href=”” rel=”nofollow”>Yahoo</a>

Dofollow links attributes allow search engine bots to follow link, which means that link is pass from link juice and it give us backlinks. If blogger do Dofollow link in their post then it pass from link juice and mean that both search engine and human identify links. Dofollow is very important key to get you blog/website rank higher in Google ( or all search engine ).

Example of Dofollow Link:

<a href=””>Yahoo</a>

Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.

Note : Always do Nofollow to your affiliate marketing links because it may penalize your blog or kill you blog and if you are making backlinks, like you are linking guest post the do Dofollow.

Do you have any more knowledge about Nofollow or Dofollow or you have and question then please do comment. 


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